Amazon Campaign Reports 2025: Extract Data Like a Pro

Introduction

Running Amazon ads without checking your reports is like taking a road trip without GPS—you might get somewhere, but it won’t be where you planned. The good news? Amazon reports are your roadmap to better ad performance and more sales. If you know where to look, these reports can turn a struggling campaign into a winning one. Let’s break it down in a way that makes sense.

Understanding Amazon Advertising Reports

Amazon provides a mountain of data, but not all of it is useful unless you know what to look for. Amazon Seller Central reports give you insights into ad performance, which keywords bring in sales, and where you're wasting money. With over 2 million active sellers on Amazon and 10% of them earning at least $100,000 annually, competition is fierce. If you’re not using reports, you’re basically bringing a knife to a gunfight.

Understanding these variations will ensure you are factoring in the behaviors of Amazon Advertising report data into your insights efforts, whether for a custom Amazon Ads dashboard for clients or a 360-degree view of your overall Amazon marketing efforts.

Methods to Export Amazon Ads Data

To access your data, log into Amazon Seller Central, click on Reports, then Advertising Reports. Download the data in CSV format and analyze it in Excel or Google Sheets. Think of it as checking the scoreboard before making your next play.

Start With Setting the Right Goals

Before diving into data, decide what you want. Are you aiming for more conversions, higher traffic, or better profitability? Defining clear goals helps you make the most of Amazon reports—just like a coach needs a game plan before stepping onto the field. Your Amazon PPC optimization must be data-driven to make educated, performance-driving decisions. To do so, you must examine your campaign reports carefully and assess not only the data but also the links between strategy and KPI changes.

Trend Analysis: Stay Ahead of the Game

Keeping up with trends is like following the NFL draft—you need to know who’s rising and who’s falling. Amazon’s market moves fast, and with 280,000 new sellers joining from January to March 2021 (and 1.2 million expected by year-end), you need to stay ahead. Reviewing historical data helps you anticipate seasonal demand and adjust your bids accordingly.

Essential Amazon PPC Reporting Metrics

To play in the big leagues, keep an eye on these reports:

• Search Term Report – Shows what shoppers actually typed before clicking your ad. Use it to find winning keywords and eliminate the duds.

• Sponsored Products Reports – Identifies which products are performing well and which ones need adjustment.

• Campaign Performance Report – Provides insights into impressions, clicks, conversion rates, and budget efficiency.

• Search Term Impression Share Report (SIS) – Helps you compare your ad visibility against competitors.

• Placement Report – Shows where your ads appear (top of search, product pages, etc.) to refine bidding strategies.

• Purchased Product Report – Highlights what customers actually bought after clicking on your ad.

Learning from Your Amazon Reports

• Units Ordered & Total Sales – Measure ROI by tracking the number of units sold via ads.

• Page Views & Sessions (Traffic) – Low clicks might indicate weak ad creatives.

• Conversion Rate or Units Session Percentage – High traffic but low sales means your listing needs optimization.

• Buy Box Percentage – If you’re not winning the Buy Box, focus on pricing and fulfillment improvements.

Enhancing Your Campaigns with Amazon Reporting

• Improve Click-Through Rate (CTR) – The average CTR for Amazon PPC is around 0.35%. If yours is lower, refine targeting or test new creatives.

• Optimize for Conversions – Amazon’s average conversion rate is 9.7%, higher than any other eCommerce platform. Ensure your listings have A+ content, high-quality images, and strong reviews.

• Adjust Bids Based on Performance – If a keyword is converting well, increase bids; if it’s underperforming, reduce or pause it.

How to Generate a Report & Read Column Details

Go to Amazon Seller Central, generate your report, and choose the right timeframe. Each report contains multiple columns showing impressions, clicks, sales, ACoS, and more. Understanding these numbers is like reading a baseball box score—it tells you exactly what’s working and what’s not.

Amazon sellers need to know how to read an Amazon report. An Amazon report, also known as an Order History Report, contains a detailed listing of all transactions between a given seller and a buyer. Reviewing these reports regularly can help identify trends, pricing strategies, and customer behaviors that impact your bottom line.

Final Thoughts

Amazon serves customers in over 180 countries, making it one of the biggest online marketplaces in the world. Whether you’re selling kitchen gadgets or the next must-have product, mastering Amazon Seller Central reports and tracking your Amazon PPC reporting will help you crush your sales goals. By consistently analyzing your reports, you can spot winning strategies and cut wasted ad spend. Play smart, and you’ll start seeing wins on the scoreboard.