Amazon Introduces 3 New Shopping Perks for Prime Members with Buy with Prime Feature!

Key Takeaways:

  • Amazon's Buy with Prime feature now offers 24/7 live chat support for Prime members, ensuring round-the-clock assistance with their orders. This addition aims to provide a seamless and responsive customer service experience, addressing any queries or concerns promptly.
  • Prime members can now conveniently track all Buy with Prime orders in one place within their Amazon account, both on Amazon.com and through the mobile app. This innovation simplifies the post-purchase experience, offering a centralized hub for order management during the busy holiday season.
  • The Prime returns process, known for its simplicity on Amazon.com, is now extended to eligible items purchased through Buy with Prime directly on brands' sites. Prime members can return items at various drop-off locations, including UPS Stores, Whole Foods Markets, or Amazon Fresh Stores, without the need for boxing or labeling. This not only enhances convenience for customers but also promotes sustainability.

Dive Insights:

To elevate the online shopping experience for Prime members, Amazon has rolled out a series of enhancements to its Buy with Prime feature, just in time for the bustling holiday season.


This latest update introduces a 24/7 live chat support system for Prime members, ensuring constant and immediate assistance with their Buy with Prime orders. The move aligns with the industry trend of providing real-time customer support to enhance overall satisfaction.


Another notable addition is the streamlined order management system. Now, Prime members can conveniently track all their Buy with Prime orders in one centralized location within their Amazon account, accessible both on Amazon.com and through the mobile app. This innovative feature aims to simplify the post-purchase experience, particularly during the busy holiday shopping period.


In a bid to make returns even more hassle-free, Amazon has extended its renowned Prime returns process to include eligible items purchased through Buy with Prime directly on brands' sites. This allows Prime members to return items at various drop-off locations, such as UPS Stores, Whole Foods Markets, or Amazon Fresh Stores, without the need for boxing or labeling. The move not only enhances customer convenience but also aligns with the growing emphasis on sustainable and eco-friendly practices.


Furthermore, Amazon has integrated Reviews from Amazon on Buy with Prime, displaying authentic customer testimonials and star ratings on participating brands' product pages. This transparency initiative aims to build trust among shoppers by leveraging Amazon's established reputation for reliable customer reviews.


The announcement also highlighted the success of Buy with Prime in acquiring new customers for merchants, with data indicating that, on average, three out of every four Buy with Prime orders are from new shoppers. A case study featuring HydraLyte, an electrolyte drink company, showcased exceptional results, with nine out of every 10 Buy with Prime orders coming from customers new to their brand.


As online shopping continues to evolve, these updates to Buy with Prime demonstrates Amazon's commitment to staying ahead of the curve and providing a seamless and trustworthy platform for both Prime members and participating merchants.

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AMZPro Group is an Amazon Marketing Agency based in New York, USA that provides Amazon marketing services to small businesses, medium and large-sized enterprises around the world.