Amazon Sponsored Display Ads: Must-Know Strategies for Sellers in 2025

Getting Started with Amazon Sponsored Display Ads

Getting started with Amazon selling can be tough, but the right strategy can make a difference. One powerful way to increase your sales is by using Amazon Sponsored Display Ads. These ads help sellers target potential buyers both on and off Amazon, making your products visible to the right audience faster. If you’re looking to grow your brand in 2025, mastering Amazon Sponsored Display Ads is important.

 

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What Are Amazon Sponsored Display Ads?

Amazon Sponsored Display Ads are an advanced advertising solution that enables sellers to promote their products both on and off Amazon using advanced targeting strategies. These ads ensure that your product is remembered by the customers even after they leave Amazon.

How Do Amazon Sponsored Display Ads Work?

These ads work by using Amazon’s immense data to identify and retarget customers who have already shown interest in similar products. It’s like Netflix recommending shows based on what you’ve binge-watched.

Amazon Sponsored Display Ads allow you to show an ad for one of your Amazon products to consumers as they surf Amazon and other websites. They show ads to customers who have previously viewed your product or similar products, increasing the chances of them buying your product.

 

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Eligibility Criteria for Sponsored Display Ads

To be eligible to create and run Amazon Sponsored Display Ads, you must:

• Have a Professional Seller Account

• Be enrolled in the Amazon Brand Registry

• Sell products that are under Amazon’s eligible categories

 

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Targeting Options

1. Use Audience Targeting to Reach the Right Customers

Understanding your audience is the most important thing. Amazon Sponsored Display Ads allow you to target customers based on their browsing behavior and shopping interests.

• Sponsored Display targets the customers who have previously bought products in the same category or a related category.

• This means your ads will be shown to those most likely to buy, increasing your chances of conversion.

• According to Amazon, sellers utilizing Sponsored Display audiences observed that up to 82% of their sales originated from new-to-brand customers.

2. Use Product Targeting for Competitive Placement

Amazon Sponsored Display Ads allow you to target specific products or categories. This allows you to show your ads on pages of the top sellers, helping your brand show among them.

 

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Ad Placements

Your Sponsored Display Ads Amazon can appear in multiple locations, including:

• Product Detail Pages (on your product and competitors’ products)

• Search Results Pages (within the shopping journey)

• External Websites (through Amazon’s demand-side platform)

With Sponsored Display Ads, you can remind potential customers about your product, even when they’ve moved away from Amazon. This increases the chances of conversions, as potential customers see your brand across their favorite browsing platforms.

 

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Comparison with Other Types of Campaigns

Compared to Sponsored Products and Sponsored Brands, Amazon Sponsored Display Ads are unique because they enable targeting outside Amazon as well.

• Sponsored Products focus on search results.

• Sponsored Brands enhance brand visibility.

• Sponsored Display Ads help with both retargeting and expanding reach beyond Amazon.

Additionally, RoAS for Sponsored Brands and Sponsored Products declined by 41% and 18% year-over-year, respectively, while RoAS for Sponsored Display Ads rose 68%.

That’s like watching an underdog team go from last place to making the playoffs in one season.

 

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Cost Structure

Sponsored Display Ads Amazon operate on a Pay-Per-Click (PPC) basis, meaning you only pay when a shopper clicks on your ad.

• Your total cost depends on factors like bid amounts, competition, and ad placements.

• To get the best return, continuously optimize your bids and targeting strategy.

 

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How to Create Sponsored Display Ads

To set up Amazon Sponsored Display Ads, follow these steps:

1. Log into Amazon Advertising and select "Create a campaign."

2. Choose Sponsored Display as your ad type.

3. Select your targeting strategy.

4. Set your bid and daily budget according to your goals.

5. Upload high-quality images and an attractive ad copy.

6. Launch your campaign and monitor performance.

 

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Best Practices for Sponsored Display Ads

1. Set Clear Goals for Your Ads

Before launching a campaign, decide what your goals are:

• Increase sales

• Increase brand awareness

• Boost product rankings

Having a clear goal will help you optimize your campaigns better.

2. Monitor and Optimize Bids

Like any other Amazon Advertising campaign, regular monitoring is important.

• Adjust your bids based on data and performance.

• Increase the bids for the keywords or targeting that are performing well.

• Lower the bids or change the strategy for the ones that are not.

3. Invest in High-Quality Creatives

Your ad’s images and copy matter.

• Images should grab attention and be high quality.

• Your message should be clear and relatable.

• Well-written ad copy improves engagement and click-through rates.

4. Utilize Amazon’s Reporting Tools

Amazon provides certain performance insights for Sponsored Display Ad campaigns.

• Monitor key metrics like click-through rates (CTR), conversion rates, and return on investment (ROI).

• Make changes based on performance data to get better results.

 

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Conclusion

Mastering Amazon Sponsored Display Ads in 2025 can help you win the competition. Think of it like playing in the big game—strategy, consistency, and adaptability will take you far.

By implementing the right techniques—like audience and product targeting, bid adjustments, and high-quality creatives—you can maximize your results.

Keep optimizing your campaigns regularly and watch your business grow with Sponsored Display Ads Amazon.