Intro to Amazon Manual Campaigns

Summary

Amazon manual campaigns give you the power to take control of your advertising strategy. You can achieve better efficiency and results by carefully selecting and optimizing your keywords. Remember, ongoing optimization and learning from your data is the key to success.

Welcome to the World of Amazon Manual Campaigns

Hey there, new Amazon seller! Navigating Amazon advertising can feel like a rollercoaster. Don't fret — I'm here to help you understand Amazon manual campaigns. By the end of this read, you'll know what they are and why they're worth your time.


What Are Amazon Manual Campaigns?

In simple terms, Amazon manual campaigns are a type of Pay-Per-Click (PPC) advertising where you decide which keywords trigger your ads. Unlike automatic campaigns, where Amazon picks your keywords, manual campaigns let you call the shots. This means you can choose keywords perfect for your products, helping your ads reach the right customers.


Why Choose Manual Campaigns?

You might think, "Why go manual when automatic is easier?" Here's why:


  • Complete Control: You get to select the exact keywords that will trigger your ads.
  • Optimization Potential: Adjust bids on specific keywords to boost performance.
  • Better Profitability: Typically, manual campaigns will be more profitable because they let you decide what to advertise.


The Benefits of Manual Campaigns

  • Improved Efficiency: According to a Sellics study, manual campaigns often have a 30% lower Advertising Cost of Sales (ACoS) than automatic campaigns. That means better bang for your buck!

  • Valuable Insights: You get insights into which terms drive sales by picking your keywords. This helps you increase spending on profitable keywords and decrease unprofitable ones.

  • Greater Flexibility: Manual campaigns let you experiment with different match types—broad, phrase, and exact. This flexibility helps you optimize your budget and targeting.



Getting Started with Manual Campaigns

Here's a simple guide to launching your first manual campaign:

  1. Keyword Research: Start by brainstorming keywords related to your product. Use tools like Helium10 or Merchant Words to find popular search terms. Free tools can also help.
  2. Organize Your Campaign: Group similar products and related keywords together. This makes managing and optimizing your campaign easier.
  3. Set Your Bids: Decide how much you will pay for each click. Start with a low to moderate bid and adjust based on your keywords' performance. Always remember that on Amazon, sales = performance.
  4. Monitor and Optimize: Monitor your campaign's performance. Increase bids on high-performing keywords and lower or pause bids on underperformers. A good rule of thumb is that any keyword that has spent around $20-40 monthly without generating sales is not a good performer.
  5. Analyze Results: Review your campaign data regularly to see what's working and 

what's not. Use these insights to improve your strategy continuously.


Pro Tips for Manual Campaigns

  • Watch that ACoS: Advertising Cost of Sales is the most critical metric in Amazon ads. The lower the number, the better. Ideally, keep this number below 20%.

  • Use Negative Keywords: These are terms for which you don't want your ads to appear. Adding negative keywords helps you avoid irrelevant clicks and save money.


Conclusion

Amazon manual campaigns give you the power to take control of your advertising strategy. You can achieve better efficiency and results by carefully selecting and optimizing your keywords. Remember, ongoing optimization and learning from your data is the key to success. So, dive in, experiment, and watch your Amazon sales grow!

Feel free to ask any questions or if you need more guidance. Happy selling!

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Amit Bhaskar

CEO

Team | AMZ Pro

Amit is the co-founder of AMZPro. He has been helping businesses succeed on Amazon since 2014. He also holds a lot of certifications from Amazon like ATES (Amazon Trained Ecommerce Specialist) & Amazon Ads Expert. He has worked with 100s of small & medium businesses around the world so as to make their Amazon dream come true. He is also a big believer of e-commerce & believes that soon the world will shift to mostly ecomm from mostly retail (brick & mortar stores) as of now. He also loves hiking & off-roading.

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