What is Amazon PPC? A Guide for Beginner’s


Amazon PPC (Pay-Per-Click) is a vital advertising tool that helps sellers enhance product visibility and boost sales. By paying only when ads are clicked, sellers can strategically target high-intent customers, optimize campaigns with keyword research, and track performance for maximum return on investment.

In the trenches of Amazon's competitive landscape, every seller knows visibility is the golden ticket. Shocking stat alert: A whopping 70% of clicks go to products on the first page of search results! Amazon PPC (Pay-Per-Click) advertising or Amazon Ads is your secret weapon for sellers seeking to break free from the pack. 

This guide helps you understand and leverage Amazon PPC to conquer your sales goals.

What is Amazon PPC?


Think of Amazon PPC as your personalized bullhorn within the Amazon marketplace. You pay a fee only when potential customers click your ad, maximizing your reach without burning through the budget. You've got a whole arsenal of PPC ad types at your disposal:

  • Sponsored Products
  • Sponsored Brands
  • Sponsored Display

Each caters to different stages of the customer journey so that you can target shoppers at the perfect moment.

Benefits of Using Amazon PPC


  1. Make Your Product Visible in Searches: This will ensure your product is at the top of the search results.

  2. Get to Ready-to-Buy Customers: This method helps you connect with visitors close to buying, enhancing your chances of turning them into buyers.

  3. Refine Your Audience: Specific keywords and categories allow you to target adverts that will reach individuals interested in what you offer.

  4. Know What’s Working: Such statistics may include the amount spent on advertising versus the amount earned.

  5. Tweak it for Best Results: This can enable you to rework your plan with these stats to get more value for the same dollar.

How Amazon PPC Works


Keyword research is your war paint in the PPC world. You'll identify the keywords hungry Amazon shoppers will likely use in their quests for the perfect product. Bidding is where the competition heats up – higher bids generally land you prime ad placements.

But don't worry; your ads can appear in various strategic locations – search results and product pages – to maximize exposure and capture those clicks.




Steps to Crafting a Killer Amazon PPC Campaign


  1. Product Selection: Choose a product with the potential to be a PPC superstar.

  2. Budget & Bids: Set realistic daily budgets and determine strategic bidding amounts.

  3. Keyword Intel: Leverage keyword research tools to uncover the most relevant search terms.

  4. Compelling Ad Copy: Craft irresistible ad copy and visuals that stop shoppers in their tracks.

  5. Monitor & Adapt: Keep a watchful eye on campaign performance and adjust your strategy as needed.

Pro Tips from an Amazon Ads Pro

  • Meticulous keyword research: The key to mastering Amazon PPC lies in meticulous keyword research and constant monitoring, which will keep your campaigns relevant and cost-effective.

  • A/B testing: Running A/B tests on different ad variations helps you discover what resonates best with your target audience.

  • Negative keywords: Negative keywords act as a shield, preventing ads from appearing in irrelevant searches and saving you precious ad spend.


Amazon PPC is a powerhouse tool for boosting product visibility and skyrocketing sales. Now that you're armed with the knowledge of a seasoned Amazon Ads pro, you're ready to conquer the battlefield and watch your business flourish. So, are you ready to unleash the power of PPC? Start your Amazon PPC journey today and witness the incredible difference it can make!

You can have your personalised PPC campaign for your Amazon account If you have any questions or feedback, we’d love to discuss with you



Amit Bhaskar


Team | AMZ Pro

Amit is the co-founder of AMZPro. He has been helping businesses succeed on Amazon since 2014. He also holds a lot of certifications from Amazon like ATES (Amazon Trained Ecommerce Specialist) & Amazon Ads Expert. He has worked with 100s of small & medium businesses around the world so as to make their Amazon dream come true. He is also a big believer of e-commerce & believes that soon the world will shift to mostly ecomm from mostly retail (brick & mortar stores) as of now. He also loves hiking & off-roading.

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