Master the 3 Types of Sponsored Brand Ads & Skyrocket Sales Like a Pro!

Why Sponsored Brand Ads Matter

Selling on Amazon means competing in a massive eCommerce marketplace—you need the right strategy to win. Running only basic ads might not be enough, and you could be wasting your ad budget without getting optimal results.

That’s where Sponsored Brand Ads come into play. These ads don’t just sell products; they build your brand by showcasing it in top placements. Formerly known as Headline Search Ads, Sponsored Brand Ads create awareness, ensuring your products are seen by potential customers.

Benefits of Sponsored Brand Ads

These ads allow vendors and professional sellers to: ✔ Boost brand awareness
✔ Increase product visibility
✔ Attract new and returning customers
✔ Drive more sales

If you want to profitably scale your sales and capture more market share, leveraging Sponsored Brand Ads is essential.

What Are Sponsored Brand Ads?

Think of Sponsored Brand Ads as Amazon’s spotlight—they highlight your brand, grabbing shoppers’ attention before they scroll past. These ads help sellers: ✔ Boost brand awareness
✔ Drive more clicks
✔ Increase conversions

📌 Stat: According to Amazon Advertising, brands using a combination of Sponsored Brand Ads and other PPC ads see a 16% higher year-over-year sales growth.

Who Can Run Sponsored Brand Ads? (Eligibility Criteria)

Before you start, ensure you meet the following eligibility criteria: ✔ Amazon Brand Registry enrollment
✔ A live Amazon Store or multiple products to showcase
✔ Products in eligible categories

If you meet these criteria, you're good to go! 🚀

Where Do Sponsored Brand Ads Appear? (Ad Placements)

These ads gain prime visibility in top Amazon placements: ✔ Top of Search Results – The VIP seat of Amazon advertising
✔ Within Search Results – Right where shoppers are already browsing
✔ Product Detail Pages – Appear when customers are deciding to buy
✔ Amazon Store Pages – Store Spotlight Ads drive internal traffic

💡 Pro Tip: The Top of Search placement has the highest conversion rates, so bid aggressively here!

The 3 Types of Sponsored Brand Ads

1. Product Collection Ads

If you want multiple products to shine together, Product Collection Ads are the way to go. These ads feature 3+ products, your logo, and a custom headline—perfect for brand storytelling. ✔ Great for Cross-Selling – Showcase related products to boost order value
✔ Drives More Clicks – Customers see more options, increasing CTR
✔ Perfect for Bundles – Promote best-selling products together

💡 Pro Tip: Highlight your bestsellers or create a bundle for better conversions.

2. Store Spotlight Ads

Want to showcase different categories from your store? Store Spotlight Ads drive traffic directly to your Amazon Store. ✔ Great for Brands with a Large Catalog
✔ Perfect for Highlighting Seasonal or New Arrivals
✔ Builds Long-Term Brand Recognition

💡 Pro Tip: Ensure your Amazon Store is well-designed—nobody likes shopping in a messy, unorganized store! 🏪

3. Video Ads

Capture attention with short, engaging video ads that highlight your product’s key features and benefits. ✔ Higher Engagement – Video stops the scroll and increases conversions
✔ Perfect for Demonstrations – Show your product in action
✔ Stand Out from Competitors – Most sellers aren’t using video ads yet

💡 Pro Tip: Keep videos short (15-30 seconds) and use captions—85% of people watch videos without sound. 🎥

How to Set Up Sponsored Brand Ads (Step-by-Step Guide)

1️⃣ Log into Amazon Seller Central
2️⃣ Go to the Advertising tab & select Sponsored Brands
3️⃣ Pick your ad format (Product Collection, Store Spotlight, or Video)
4️⃣ Choose featured products & upload visuals
5️⃣ Write an eye-catching headline that grabs attention
6️⃣ Set your daily budget & keyword targeting
7️⃣ Launch and optimize your campaign regularly

💡 Pro Tip: A/B test different headlines & images—continuous testing leads to better returns.

How to Optimize Sponsored Brand Ads Like a Pro

✔ Use the Right Keywords – Campaigns using high-performing keywords get 30% more conversions.
✔ A/B Test Your Creatives – Experiment with different headlines, CTAs, and images to see what works best.
✔ Align Metrics with Goals – Monitor ACoS, CTR, and CPC to track performance.
✔ Maximize Your Ad Budget – Invest more in top-performing placements.

Final Thoughts: Become an Expert in Amazon Advertising

If you want to increase sales profitably and gain more market share, you cannot ignore Sponsored Brand Ads.

So, what are you waiting for? 🎯 Create your first Amazon Sponsored Brand Campaign, optimize it regularly, and watch your brand go from dim light to the limelight on Amazon! 🏆