Amazon Launches, Bringing Global Shopping Experience to South Africa

Key Points:

  • Launch Announcement: Amazon launches, providing a new online shopping experience for South African customers.
  • Wide Selection and Delivery Options: Customers can shop from local and international brands across 20 product categories, with same-day and next-day delivery options.
  • Free Delivery and Tracking: Free delivery on first orders and subsequent orders over R500, with WhatsApp status updates for tracking.
  • Local Partnerships and Community Impact: Partnership with goGOGOgo, a South African non-profit supporting grandmothers raising children.
  • Opportunities for Local Sellers: Platform for independent sellers and small businesses to scale, with over 60% of items sold globally coming from independent sellers.

Detailed Insight:

Amazon has officially launched, marking a significant expansion into the South African market. This new platform offers South African customers access to a broad selection of local and international brands across 20 product categories. Shoppers can experience the convenience of same-day and next-day delivery and enjoy competitive pricing on a variety of products.

For orders fulfilled by Amazon, customers benefit from free delivery on their first purchase and on subsequent orders over R500 (approximately $27). Additionally, Amazon offers tracking updates via WhatsApp to keep customers informed about their order status. The platform ensures an uninterrupted shopping experience with a hassle-free 30-day return policy, and customer support available through phone, email, and live chat.

Robert Koen, Amazon's managing director for Sub-Saharan Africa, emphasized the company’s commitment to providing a stress-free shopping experience. He highlighted that customers can now rely on for fast and reliable delivery, access to 3,000 pickup points, round-the-clock customer support, and straightforward return processes.

The platform features broad range of products from well-known international brands like Apple, Sony, HP, LEGO, and local South African brands such as Amanda-Jayne, King Kong Leather, Masodi, and Tiger Lily. This initiative supports Amazon’s goal to offer a diverse shopping experience while promoting local businesses.

Amazon has partnered with goGOGOgo, a non-profit organization based in Johannesburg, to provide customers the option to package eligible products in handmade gift bags. These bags, made from recycled plastic and handsewn by grandmothers (GOGOs) across South Africa, support local businesses and create income opportunities for women raising children. This partnership underscores Amazon's dedication to contributing positively to local communities. also offers significant opportunities for local businesses. With more than 60% of items sold globally on Amazon coming from independent sellers, the platform is poised to support small- and medium-sized enterprises in South Africa. The site provides these businesses with tools for easy onboarding, payment processing solutions, promotional features, and analytics to help them grow and scale.

Stella Ndabeni-Abrahams, South Africa's Minister of Small Business Development, welcomed Amazon's entry, highlighting the potential for job creation and economic growth. She expressed optimism about the opportunities Amazon could provide to local sellers and entrepreneurs.

Local businesses like Nomakade, which offers organic hair care products tailored for coily African hair, stand to benefit significantly from this launch. Founder and CEO Noma Diko expressed excitement about reaching more customers through Amazon, highlighting the potential for growth beyond word-of-mouth marketing.'s launch represents a significant milestone for both Amazon and the South African market. The platform aims to build strong relationships with local brands and businesses, providing them with access to millions of customers while continuously enhancing the shopping experience for users. Customers can access through desktop and mobile browsers or by downloading the Amazon Shopping app.



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