Amazon Sellers on the Brink of Bankruptcy Due to VAT Verification Crisis

Small businesses selling food and beverages on Amazon are facing a dire situation as the e-commerce giant holds their funds until they prove their VAT status. Despite providing evidence of being UK-based, sellers are stuck in a bureaucratic nightmare, facing endless automated requests for more proof and unable to withdraw their stock from Amazon's warehouses.

While Amazon claims to have verified most sellers and is working to speed up the process, many, like Guy Wilmot, continue to struggle. Wilmot, whose business brings in over £1 million annually through Amazon sales, had £25,000 locked in his account for weeks. Although the money has been released, much of the account’s functionality remains disabled, with inventory stuck in Amazon’s warehouses.

Wilmot described the experience as being trapped in a loop of automated emails demanding the same documentation repeatedly. Another seller, who sells pet food, is still unable to access funds from their Amazon account, putting their business at risk of bankruptcy.

A specialized ingredient brand also expressed frustration, stating that despite submitting required documentation multiple times, they were still awaiting critical payments.

Amazon's verification process, mandated by legislation introduced in 2021 to combat tax fraud, has drawn criticism from government officials and small business advocates. Small Business Commissioner Liz Barclay warned of the severe consequences if funds aren't released urgently, stressing the impact on businesses and lives.

In response to the crisis, some sellers are considering alternative sales channels. However, the transition away from Amazon is challenging for many, as the platform remains a lifeline for their businesses.

In online forums, sellers expressed frustration and disillusionment with Amazon's handling of the situation, likening it to the Post Office scandal. Many are now focused on diversifying their sales channels, recognizing the risks of relying too heavily on a single platform.



AMZPro Group 是一家总部位于美国纽约的亚马逊营销机构,为世界各地的小型企业、大中型企业提供亚马逊营销服务。