Amazon's New Fees Ignite Seller Concerns and Threaten Higher Costs for Consumers

Amazon's implementation of new fees is stirring significant unrest among its sellers, who argue these changes could tighten Amazon's grip on its operations and inevitably hike prices for consumers. 

The inbound placement service fee, in particular, is seen as a push towards Amazon's own Warehousing and Distribution (AWD) service, signaling a deeper encroachment into the supply chain. These adjustments come amidst a backdrop of increasing scrutiny over Amazon's market power, including a government lawsuit alleging abuse of its dominance over merchants.

With Amazon attributing $140 billion of its 2023 revenue to seller fees, the stakes are high. The company's shift towards extracting more from its sellers—now crossing the 60% threshold of total goods sold—marks a significant escalation in its business model. This approach not only increases operational complexities for sellers but also raises questions about the future balance of power, profitability, and sustainability within Amazon's marketplace ecosystem.

The new fees, including those for low inventory levels and the requirement for distribution across multiple fulfillment centers, complicate the logistics and financial planning for sellers already using Fulfillment by Amazon (FBA). Amazon's justification centers on efficiency and cost reduction, yet the consensus among sellers is a growing burden, with many doubting any potential for reduced fees per unit sold as claimed by Amazon.

This scenario illustrates a pivotal moment for Amazon and its seller community as the e-commerce giant expands its logistical footprint and financial demands. The unfolding dynamics will likely influence not just the marketplace's operational landscape but also its competitive ethos, consumer prices, and the very essence of the partnership between Amazon and its vast network of sellers.



Amit Bhaskar


Team | AMZ Pro

Amit is the co-founder of AMZPro. He has been helping businesses succeed on Amazon since 2014. He also holds a lot of certifications from Amazon like ATES (Amazon Trained Ecommerce Specialist) & Amazon Ads Expert. He has worked with 100s of small & medium businesses around the world so as to make their Amazon dream come true. He is also a big believer of e-commerce & believes that soon the world will shift to mostly ecomm from mostly retail (brick & mortar stores) as of now. He also loves hiking & off-roading.