Amazon Sees Excellent Potential For India Grocery Service: Executive
- Recently Amazon confirmed that their grocery business would spread deep into India as they shut down some smaller units.
- E-grocery acceptance in India's smaller cities and towns resulted in growing grocery demand.
- Amazon stated that it had partnered with farmers to supply fruits and vegetables to customers, aiming to source products locally.
- Amazon will be providing various employment opportunities to carry grocery business.
- According to the statement made by Amazon Fresh Director, Amazon wants to go deep into India and will continue to provide a full basket selection to consumers.
- "We are planning to continue expanding grocery service in India," noted Srikant Sree Ram, director of Amazon Fresh, in an interview.
- Almost 65 percent of orders and 85 percent of new customers for Amazon India come from small towns and cities.
- Srikant Sree Ram stated that their priority is to invest in delivering high-quality groceries, which is a big decision point for consumers.
- Amazon will reveal the total number of people it is planning to hire for the grocery business.
- "In 2022, we have gone to more than 30 Tier-2 and Tier-3 cities. We are excited about a more expansive India or Bharat," said Ram.
- Walmart-owned Flipkart, Reliance's JioMart, and the Tata group are the retail giants with whom Amazon competes for a share in India's grocery and food market. Its analysts expected it to be worth $790 billion by 2024 from $603 billion in 2019. "The opportunity is huge," said Ram.
- As per the reports, more than half of Amazon's 1.1 million seller partners are based in small towns and cities.
- "Technology is integral in serving consumers with grocery services," said Ram. Amazon has made investments in technology and temperature-controlled supply chain infrastructure in order to supply high-quality fresh fruits and vegetables.'
- Orders placed on Amazon Fresh, available in 40 cities, are delivered the next day or the same day, subject to the availability of a delivery slot. Depending on the postal code, customers are eligible for a 2-hour delivery window for products.
During Amazon's month-long sale, 'Great Indian Festival (AGIF),’ in October, the grocery was one of the most shopped categories in India.