How to Find a Product to Sell on Amazon FBA - Step to Step Guide from Amazon Expert

Finding a new product to sell may be difficult, whether you're an established seller looking for a fresh perspective or a beginning seller seeking to enter into the Amazon FBA market. Fortunately, this piece has the best suggestions to help you speed up the procedure.

What is Amazon FBA?

Fulfillment by Amazon (FBA) service in which Amazon fulfilment centres store, pack, and ship orders, as well as manage returns and exchanges. You may simply ship your items to these fulfilment centres for a set monthly price plus selling costs. This bigger crew then handles the actual shipment, tracking, and customer care experience, allowing you to possibly grow your business and reach more clients.

Methods for Finding High-Demand Products to Sell on Amazon

  • Choose your initial items and product categories

    Spending time at the start on product research and selection can help you make more educated business decisions later on. Examine current FBA items from other Amazon sellers to identify the most profitable products from your own inventory. It's also a good idea to look over Amazon's product categories so you can classify your products correctly. This assists your items in finding a suitable market.

  • Determine Product Demand on Amazon

    Aside from looking for items on the top 100 list, you can also evaluate product demand on Amazon depending on category. According to the FBA Empire, product demand on Amazon may be separated into at least three tiers. There are three of them: high demands, medium demands, and low demands Home & Kitchen, Health & Personal Care, Sports & Outdoors, and Beauty are the most popular product categories on Amazon. Toys & Games, Pet Supplies, Home Improvement, and Office Products are the most frequently requested categories on Amazon. With so many rivals, it might be difficult to distinguish your items. So now is the time to examine either a less competitive category or seeing if you can fill a gap in a high demand subcategory that has not previously been covered. Selling low-demand items is unlikely to help your firm grow exponentially. Still, having fewer competition will allow you to gain loyal customers, giving you a more reliable selling point. Another thing you may do is try to fill a gap in a high-demand segment.

  • Profit Margins

    Assume you wish to offer things in the Beauty category, for example. In such a situation, you will face a slew of rivals selling similar goods. Selling your items at lesser costs is one way to make them stand out. It does, however, imply that you will make a reduced profit. It will be different if you are selling more expensive things that have a lower demand rate, such as Home Improvement products. You may not get the best selling points, but you will make more money.

  • Size and Material of your Products

    You should think about the size and substance of your items. Smaller and lighter things are preferable than larger and heavier ones because they will cost you more in delivery. You should also select less delicate items since fragile materials can easily be destroyed during delivery and you will be unable to sell them.

  • Optimize Your Products

    On the other side, you may begin to optimise your business by improving your listing, titles, and descriptions. You must structure your listing so that customers may easily discover your stuff. It is also necessary to create a title. You can make use of the Amazon-supplied characters. Use them all to fit as many keywords as possible, but keep in mind that your titles must still make sense. You should also optimise your product description with keywords and present as much information as possible to assist your clients comprehend your goods. Selling things on Amazon FBA is a terrific way to get your business started. Despite the fact that you must work hard and study at first, the service will help you save more time. So, if you're looking for something to do in your spare time, this is unquestionably a great option. Best wishes!

What Qualifies as a Good Product to Sell on Amazon?

Because of the quantity of useful information Amazon offers its sellers for free, keeping track of what's popular (or not) on Amazon is much easier than on other sites. You can find a list of the top 100 best-selling goods in practically every category on the marketplace (and relevant subcategories). This is critical information when looking for the greatest things to sell, and it's especially useful because it allows you to dive straight down into the specifics rather than just providing you a high-level overview of each area.

Some considerations to consider are as follows:

  • Rank in Sales

    Each of Amazon's goods is assigned a sales rank. This indicates how well it sells in comparison to other things in its category or subcategory. The lower the number on the sales rank, the better the product is selling. The sales rank, also known as the Best Sellers Rank (BSR), helps you to rapidly locate high-trending goods with limited competition.

  • Sales Acceleration

    The number of transactions done by a seller in any given month is referred to as sales velocity. It also provides the monetary values of the transactions. In a nutshell, sales velocity integrates essential data from marketing and sales to provide a simple approach to assess the performance of any selling process. A high sales velocity implies that an Amazon account is functioning well, thus this is a critical measure to monitor while looking for things to offer.

  • Score for Feedback

    The feedback score on Amazon is a public evaluation of your performance as a seller. It is based on a five-star scale and shows a seller's dependability in terms of packaging and shipment, as well as responsiveness and professionalism. Buyers are given a 90-day window in which to provide feedback for each Amazon order they place. This is an excellent technique to inform your judgments about the goods to select for your Amazon business.

  • Choose a Product with a Good Number of Reviews

    Choose a Product with a Good Number of Reviews: You must select trendy items with a low number of reviews in order to face less competition. It's not that you can't compete with items that have a plethora of reviews. However, it will necessitate more effort, more money, and more time. When you first start out, you have no reviews, and it will be difficult to compete with those that have thousands of reviews. As a result, we advocate a benchmark of 1000 or fewer reviews to minimise the scope of competition.

  • Final Thoughts

    Furthermore, you may have noticed that the majority of Amazon's items are generic. That is, merchants just place their brand name and logo on things and attempt to sell them. To spice up a product, some merchants switch out particular pieces of it and add new features. As a result, if you locate a supplier making generic copies of your perfect product, you can simply add your brand name and emblem to it. Then it will only be a matter of time before you are one of Amazon FBA's best sellers! You got the message about how to discover things to sell on Amazon FBA, I believe.



Amit Bhaskar


Team | AMZ Pro

Amit is the co-founder of AMZPro. He has been helping businesses succeed on Amazon since 2014. He also holds a lot of certifications from Amazon like ATES (Amazon Trained Ecommerce Specialist) & Amazon Ads Expert. He has worked with 100s of small & medium businesses around the world so as to make their Amazon dream come true. He is also a big believer of e-commerce & believes that soon the world will shift to mostly ecomm from mostly retail (brick & mortar stores) as of now. He also loves hiking & off-roading.

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