Launch and Optimize Advertising Campaign with Free Webinars on Amazon: Amazon Seller Central

Amazon seller central has introduced free webinars based on the launch and optimization of advertising campaigns. 

The launch of free webinars was announced on January 12, 2023, on Amazon seller central. Amazon Ads Specialists are leading the webinars to help bring a more targeted audience to the seller’s products. 


Four webinars in total are scheduled for four different days, starting from January 10 till January 26, 2023. 


Registration before the date scheduled is required to take advantage of the free webinars. 

Dive Insight: 

The level of the webinars will be intermediate, covering a range of topics. They are best suited for sellers who have already launched at least one advertising campaign. Although one of the webinars was already conducted on January 10, the news about the free webinars was published on Amazon seller central on January 12, stating the dates of the remaining webinars. 


The Q&A segment will be conducted at the end of the session, where the webinar participants can resolve queries about the campaigns from the Ads Specialists. 


  • Upcoming webinars: 
  • January 17, 2023, at 1:00 pm: Tips for optimizing and expanding your targeting strategy. 

    January 19, 2023, at 9:00 am: Tips for optimizing your keywords strategy.

    January 26, 2023, at 09:00 am: Tips for optimizing your budget and bids.


    The webinars will teach sellers to analyze and optimize their targeting strategy to meet their business goals. Moreover, it will help them to strategize the techniques of finding, choosing, and using the appropriate keywords more effectively. 


    Lastly, they will learn to be ultra-strategic in adjusting their bids and budgets to drive the right results to their business goals.

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