This year’s Amazon Prime Day was the biggest in company history
Published on:Key Takeaways:
- Consumers spent $12.7 billion across the web on July 11 and 12 during Amazon’s Prime Day sales.
- 6.1% jump from a year ago, according to Adobe Analytics.
- According to Adobe, curbside pickup was used in 20% of online orders on July 11, highlighting the staying power of a service that gathered steam during the pandemic.
- Adobe said it was a record two days for online shopping overall.
Dive Brief:
- In a press release on July 13, 2023, Amazon announced they had made a new benchmark by selling 375 million items across two days in the Amazon prime day sale.
- The largest eCommerce giant July 11 was the single most significant sales day in the company’s history but declined to provide totals.
- Appliances and toys drove online sales, Adobe said. Other surging categories included apparel and electronics.
Dive Insight:
- Multiple online reports and surveys suggest that Amazon has made significant Prime Day sales this year. Consumers spent $12.7 billion across the web on July 11 and 12 during Amazon’s Prime Day sales.
- Adobe Digital Insights' lead analyst, Vivek Pandya, “said the prime day has become one of the biggest e-commerce moments of the year, as consumers latch onto major discounts from some different retailers.”
- According to Adobe Analytics, Amazon’s Prime Day sales made a 6.1% jump from a year ago.
Amazon annually holds Prime Day in July to juice sales numbers during the typically slow summer months. It also helps Amazon promote an early start to the back-to-school and college shopping period.
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Amit Bhaskar
CEO
Team | AMZ Pro
Amit is the co-founder of AMZPro. He has been helping businesses succeed on Amazon since 2014. He also holds a lot of certifications from Amazon like ATES (Amazon Trained Ecommerce Specialist) & Amazon Ads Expert. He has worked with 100s of small & medium businesses around the world so as to make their Amazon dream come true. He is also a big believer of e-commerce & believes that soon the world will shift to mostly ecomm from mostly retail (brick & mortar stores) as of now. He also loves hiking & off-roading.
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