This year’s Amazon Prime Day was the biggest in company history

Key Takeaways: 

  1. Consumers spent $12.7 billion across the web on July 11 and 12 during Amazon’s Prime Day sales.
  2. 6.1% jump from a year ago, according to Adobe Analytics. 
  3. According to Adobe, curbside pickup was used in 20% of online orders on July 11, highlighting the staying power of a service that gathered steam during the pandemic. 
  4. Adobe said it was a record two days for online shopping overall.

Dive Brief: 

  • In a press release on July 13, 2023, Amazon announced they had made a new benchmark by selling 375 million items across two days in the Amazon prime day sale.
  • The largest eCommerce giant July 11 was the single most significant sales day in the company’s history but declined to provide totals.
  • Appliances and toys drove online sales, Adobe said. Other surging categories included apparel and electronics.

Dive Insight:

  • Multiple online reports and surveys suggest that Amazon has made significant Prime Day sales this year. Consumers spent $12.7 billion across the web on July 11 and 12 during Amazon’s Prime Day sales.
  • Adobe Digital Insights' lead analyst, Vivek Pandya, “said the prime day has become one of the biggest e-commerce moments of the year, as consumers latch onto major discounts from some different retailers.”
  • According to Adobe Analytics, Amazon’s Prime Day sales made a 6.1% jump from a year ago.

Amazon annually holds Prime Day in July to juice sales numbers during the typically slow summer months. It also helps Amazon promote an early start to the back-to-school and college shopping period.



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