This year’s Amazon Prime Day was the biggest in company history
Key Takeaways:
- Consumers spent $12.7 billion across the web on July 11 and 12 during Amazon’s Prime Day sales.
- 6.1% jump from a year ago, according to Adobe Analytics.
- According to Adobe, curbside pickup was used in 20% of online orders on July 11, highlighting the staying power of a service that gathered steam during the pandemic.
- Adobe said it was a record two days for online shopping overall.
Dive Brief:
- In a press release on July 13, 2023, Amazon announced they had made a new benchmark by selling 375 million items across two days in the Amazon prime day sale.
- The largest eCommerce giant July 11 was the single most significant sales day in the company’s history but declined to provide totals.
- Appliances and toys drove online sales, Adobe said. Other surging categories included apparel and electronics.
Dive Insight:
- Multiple online reports and surveys suggest that Amazon has made significant Prime Day sales this year. Consumers spent $12.7 billion across the web on July 11 and 12 during Amazon’s Prime Day sales.
- Adobe Digital Insights' lead analyst, Vivek Pandya, “said the prime day has become one of the biggest e-commerce moments of the year, as consumers latch onto major discounts from some different retailers.”
- According to Adobe Analytics, Amazon’s Prime Day sales made a 6.1% jump from a year ago.
Amazon annually holds Prime Day in July to juice sales numbers during the typically slow summer months. It also helps Amazon promote an early start to the back-to-school and college shopping period.
SUBSCRIBE TO OUR WEEKLY NEWSLETTER
About AMZPro
AMZPro Group is an Amazon Marketing Agency based in New York, USA that provides Amazon marketing services to small businesses, medium and large-sized enterprises around the world.