Calculator Input

AMZPro has been internally using this tool for many years. All our clients have advanced access to many such tools. In line with our mission to train 10,000 Amazon sellers all over the world, we’re now making all such tools available to all Amazon sellers free of cost. We only ask for a shoutout on Instagram or LinkedIn by tagging our social media handles, if you’ve benefited from this tool.

About this TACoS Calculator:

Even if you’re using this calculator for some other marketplace, nothing changes. You can simply assume all entries in you specific marketplace’s currency because the final result will be in percentage & not in any currency.

We’ve considered all factors while creating this calculator, but we don’t assume any responsibility for the correctness of the information. Please understand that this calculator is intended for seller education purposes only and not for making any financial decisions.

AMZPro doesn’t store any information you add to this calculator. Neither do we sell or share any of our website visitors data like email addresses or other meta data.

  1. a. You add details
  2. b. It calculates the target TACoS percentage
  3. c. Sends you the target TACoS & a personalized report detailing how you can best use this target TACoS to achieve the desired results for your Amazon store.

About Target TACoS:

If you’re not aware of what is TACoS, it stands for Total Advertising Cost of Sales. Just like ACoS this is a profitability measure. Lower the better. The difference between TACoS & ACoS is that TACoS considers the revenue of the complete store & not only the ads revenue. This gives you a wholesome picture of profitability of your store instead of just telling you if your ads are profitable or not.

How can I check what is my store’s TACoS now? For this, check out this blog.

Calculator Icon

TACoS Calculator

Enter the required values to calculate your TACoS

This is the total Cost of Goods Sold landed in the target marketplace like USA.

If the shipment didn’t directly go to the Amazon warehouse, add here the per unit shipping price to Amazon. If the units are directly shipped to Amazon from the manufacturer, this should be included in the “Product Cost” above. In which case, add “0” here or leave it blank.

Calculate the Amazon referral fees using this SellerCentral tool & then input it below:

Calculate the Amazon referral fees using this SellerCentral tool & then input it below:

This should be the product price on which you’ll sell the product on Amazon.

Initially we recommend leaving this blank or 0. Once you hit breakeven, you should come back to add your profit margin percentage like 10% or 20% to then calculate your target TACoS.

Once you hit “Calculate” below, you’ll be taken to the next screen to show your Target TACoS. You’ll also receive an email with your target data & a personalized report analyzing the data you’ve entered in the form. If you don’t want a personalized report in your inbox, you can skip adding your email address.