Amazon Automatic Campaigns are the targeting capabilities that help you show your product in front of shoppers by targeting relevant keywords to your products. Amazon's Automatic campaigns take complete control of which keyword to include in your campaign based on the platform for your product.
Amazon manual campaigns give you the power to take control of your advertising strategy. You can achieve better efficiency and results by carefully selecting and optimizing your keywords. Remember, ongoing optimization and learning from your data is the key to success.
Amazon PPC (Pay-Per-Click) is a vital advertising tool that helps sellers enhance product visibility and boost sales. By paying only when ads are clicked, sellers can strategically target high-intent customers, optimize campaigns with keyword research, and track performance for maximum return on investment.