Aleph Expands Services, Now Offering Amazon Ads Solutions Across 20 Countries in Europe and MENA

Key Points:

• Aleph, a digital advertising agency, expands its offerings to include Amazon Ads solutions in addition to its existing Pinterest services.
• The Amazon Ads solutions will be available to customers in 20 countries across Europe and MENA (Middle East and North Africa).
• Aleph will assist advertisers and agencies in developing Sponsored Ads, Display, and Video campaigns on Amazon Ads products, targeting audiences in the USA, United Kingdom, and Western Europe.
• Aleph will deploy a dedicated Amazon Ads team to serve these customers, with plans for further growth throughout 2024.
• Aleph's customers will benefit from access to Amazon Marketing Cloud for comprehensive campaign measurement, audience analysis, media optimization, and audience creation via Amazon DSP.

Dive Insight:

Aleph's strategic expansion into Amazon Ads solutions marks a significant milestone in the agency's efforts to provide comprehensive digital advertising services to its clientele. Following its success in serving Pinterest clients across EMEA, LATAM, and APAC regions, Aleph is poised to leverage its expertise and resources to unlock new growth opportunities for businesses operating in the competitive e-commerce landscape.

The decision to offer Amazon Ads solutions reflects Aleph's commitment to staying at the forefront of digital advertising trends and meeting the evolving needs of its diverse customer base. By tapping into the vast potential of Amazon's advertising platform, Aleph aims to empower advertisers and agencies in 20 countries to engage with audiences across different regions and demographics effectively.

Aleph's dedicated Amazon Ads team will play a pivotal role in driving this initiative forward, providing tailored support and expertise to ensure the success of each campaign. As the team expands throughout 2024, Aleph is poised to enhance its capabilities and deliver even greater value to its customers.

Furthermore, by accessing the Amazon Marketing Cloud, Aleph's customers will gain invaluable insights into the customer journey, enabling them to refine their strategies, optimize their media spend, and ultimately achieve their business objectives. This holistic approach to advertising underscores Aleph's commitment to delivering tangible results and driving measurable impact for its clients.

In partnership with Amazon Ads, Aleph is positioned to elevate the profile of advertisers, agencies, and businesses across Europe and MENA, harnessing the power of differentiated audiences and innovative advertising solutions to create compelling growth opportunities in today's dynamic digital landscape.