Spread Holiday Cheer: Amazon Revives 'Alexa, Thank My Driver' Promotion, Offering Customers a Chance to Tip Delivery Heroes

Key Points:

  • Amazon reintroduces its popular holiday promotion, allowing customers to express gratitude and tip delivery drivers using the "Alexa, thank my driver" feature.
  • The limited-time promotion enables U.S. customers to show appreciation through Alexa-enabled devices, the Alexa app, Amazon.com, or the Amazon mobile shopping app.
  • Customers can send a personalized thank-you message to the driver of their most recent delivery, and the first two million expressions of gratitude will include a $5 tip to the driver, courtesy of Amazon.
  • The feature, initially launched during the 2022 holiday season, exceeded expectations, with customers thanking their delivery drivers over 22 million times.


Amazon is spreading holiday joy by resurrecting the "Alexa, thank my driver" promotion, allowing customers to go beyond a simple shout-out and express gratitude to the heroes delivering their packages. This limited-time feature, accessible through Alexa-enabled devices like the Echo and Echo Show, the Alexa app, Amazon.com, and the Amazon mobile shopping app, provides a meaningful way for customers to acknowledge the hard work of delivery drivers.

Customers can send a personalized thank-you message to the driver who completed their most recent delivery, creating a positive and appreciative interaction. What makes this promotion even more festive is that, for the first two million expressions of gratitude, Amazon will include a $5 tip to the driver, adding an extra layer of appreciation during the holiday season.

Originally introduced during the 2022 holidays, the feature surpassed company expectations, with customers expressing gratitude to delivery drivers over 22 million times. While drivers may not receive tips year-round, they can track the number of times they are thanked through their app, providing a heartwarming glimpse into the positive impact of these expressions of appreciation.

As the holiday rush intensifies, Amazon encourages customers to utilize the "Alexa, thank my driver" feature, not only to convey thanks but also to spread a little extra joy by contributing to a tip for the hardworking individuals ensuring timely deliveries during this festive season.

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